Reading your reports

Clicks, conversions, conversion rate, commission, and EPC — what they mean.

1. 1
   Open Reports.
2. 2
   Pick a date range.

   All metrics recompute for the window you choose.
3. 3
   Key metrics: clicks, conversions, conversion rate (conversions ÷ clicks), commission earned, and EPC.

   EPC is earnings per 100 clicks — the single best health metric for a placement.
4. 4
   Break down by campaign or merchant to find what performs.